The challenge was to use a Disney Princess (or Princesses) to evoke confidence, kindness and courage for 3-5 years old children via animated or stop motion branded content for YouTube, and inspire them to imagine their own princess worlds and play.
After doing a thorough research on the topic and letting the target audience be part of the solution, I chose to submit a largely finished episode to clarify my concept.
You can read more about my research further down.
The entry was awarded with a yellow pencil.
ROLE: Director, Writer, Producer, Illustration, Animation
"The animation really spoke for itself on this project, it was very much an engaging coherent film that kept to the brief while pursuing environmental issues for the next generation. We loved its quirky tactile animation that followed themes of the YouTube video game era."
"I felt this work was based on a very progressive idea. It touched upon a topic of huge relevance in today's times - taking care of our immediate surroundings, our nature, our air, the flora and fauna. The weaving of Disney Princesses with this mission in a non-preachy way with absolute entertainment value seemed like a great take. The animatics shared as part of the pitch was almost a finished animation film, well styled and thoughtfully designed. For a pitch that was not paid for, the intent of the entrant resonates far and loud with the sincere efforts that went behind the making of this razor sharp pitch presentation."